Italian Wine Podcast

Welcome to Episode 2357 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews the leading digital and content strategist, Erica Duecy.  Key takeaways: Why are younger consumers shifting away from alcohol? What are younger consumers looking for from the alcohol sector? NOLO and their key characteristics More about the guest: Erica Duecy is founder of Business of Drinks, a podcast and consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. Erica also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famou