Italian Wine Podcast

Welcome to Episode 2360 and the fifth episode of the new special series focusing on the Asian Wine Market. In today’s episode, Roza Zharmukhambetova interviews Asem Tusupbayeva to explore consumer behavior in the Kazakh market. Key Learning Objectives: Discover local wine producer ArbaWine. Understand consumer profiles and behavior in the Kazakh market. Explore emerging opportunities and perceptions of Italian wines in Kazakhstan. Asia Wine Market is a new podcast series from the Italian Wine Podcast that explores the fast-growing wine markets across Asia. Designed for wine professionals, importers, and producers, the series highlights regional trends, consumer behavior, and business opportunities for Italian wine exports. Through 10 exclusive episodes, this series offers insights from key industry players and builds up to the Vinitaly Kazakhstan Roadshow 2025 — a strategic event connecting Italian wineries with Central Asian wine importers, sommeliers, and distributors. Whether you'r