Influencer Entrepreneurs With Jenny Melrose

Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms.The foundation begins with clarity. Many content creators struggle with the "multi-passionate" dilemma, resisting the focus that actually attracts their ideal audience. Amy and Jennifer explain why niching down isn't a life sentence, but rather the path to authority that allows future pivots. They share practical wisdom from supporting bloggers since 2017, emphasizing that your website remains the only digital real estate you truly own.Technical overwhelm stops many bloggers before they start. The guests break down the essential elements every blog needs: a self-hosted WordPress site, appropriate plugins, and an email marketing service that captures your audience from day one. The good news? Starting doesn't require expensiv