Influencer Entrepreneurs With Jenny Melrose

Ready to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy.Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertise—it's the lack of a cohesive strategy connecting your content to business outcomes. In this episode, I break down the critical components of effective content marketing that attracts your ideal audience and converts them into customers.We explore how to define clear goals for your content, ensuring everything you create serves a specific purpose in your business. You'll learn why it's crucial to align your content with your opt-ins and offers, creating a natural pathway for audience members to transition from consumers to customers. I also share practical advice on platform selection, emphasizing why building on "owned" rather than &quo