No Gimmicks, Just Hustle

Brandon Thor, founder and CEO of Thor Metals Group, shares how he created a different kind of precious metals company. Brandon reveals the moment he realized many industry practices didn't pass his simple test: "Would I sell this to my own parents?" This awareness led him to build a business focused on transparency and client success.His story shows how he broke away from common industry tactics like selling "proprietary coins" that lack price transparency, choosing instead to offer products with universal recognition and liquidity that truly benefit his clients.