Denise Griffitts - Your Partner In Success!

Welcome to Your Partner In Success Radio – I am your host, Denise Griffitts and today we're diving deep into the world of transformative branding with a true industry maverick - Howard A. Lim. With over 30 years of experience crafting influential brands for industry giants like Apple, Disney, and Honda, Howard is not just a brand architect, but a visionary who has helped companies add billions of dollars in value.As the founder of HOW Creative and author of Authentic Branding, Howard has developed a groundbreaking approach that goes beyond traditional marketing. His unique methodology focuses on appealing to customers through the head, heart, and gut - creating brands that don't just sell products, but build genuine connections.Today, Howard will unpack the critical shift to consumer-centric branding, revealing how businesses can design experiences that truly resonate with their audience. Get ready to learn how to transform your brand from generic to world-class, straight from a man who has done it time and a