Italian Wine Podcast

Welcome to Episode 2305 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews George Christie, Founder and CEO of Wine Industry Network and Partner of Saini Vineyards, to discuss winning brand strategies and his insights on customer engagement. Key takeaways: Brands that are thriving despite current challenges. Essential changes in brand strategy for success. Effective customer engagement across all age groups. More about the guest: George Christie  Originally from New Jersey, George Christie moved to Sonoma County in 1991 and quickly found his passion in the wine industry. Since then, he has built a diverse career spanning winery management, vineyard operations, grower relations, distributor management, and national marketing campaigns. George has held leadership roles on the boards of key industry organizations, including the Russian River Wine Road, Winegrowers of Dry Creek Valley, Sonoma County Vintners, Sonoma State Wine Business Institute, and WineAmerica. In 2008, he and hi