Italian Wine Podcast

Welcome to Episode 2313 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Benjamin Gibson, Founder and CEO of Winehub.io, to discuss how wineries can grow their DTC channels and leverage automation for more efficient DTC programs. Key takeaways: Is there still room for growth in the DTC channel? What is Tech Stack, and why is it a key success factor for DTC? Best practices for DTC programs – including automation and personalization. More about the guest: Benjamin Gibson is the Founder & CEO of Winehub.io, the largest DTC plugin for wineries and wine merchants on Shopify. Winehub enhances Shopify’s platform with sector-specific benefits, helping wineries optimize online sales, tasting room experiences, wine clubs, loyalty programs, allocation systems, and order management.  A recognized industry speaker, Benjamin frequently presents at global wine events and is passionate about ensuring Winehub remains the best-in-class DTC platform for wine sellers of all sizes. Connect: Web