Influencer Entrepreneurs With Jenny Melrose

Ever wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team.In this value-packed episode, I break down exactly what brand values are and why they're critical for business growth. Unlike your brand personality (how you present yourself), your values represent the principles guiding every business decision you make. Whether emphasizing trust, loyalty, transparency, or creating a lighthearted atmosphere, these values shape how others perceive and connect with your business.Strong brand values don't just differentiate you in crowded markets—they attract loyal customers who become raving fans. They help you make strategic decisions about everything from which platforms deserve your time to how many hours you want to work. F