Italian Wine Podcast

Welcome to Episode 2287 of the Italian Wine Podcast. In this episode, Juliana Colangelo interviews fine wine specialist Hayley Black, who oversees sales for seven states with Winebow Imports. Hayley shares her expertise on selling and promoting imported wines on the West Coastand and offers insights into the VIA Program. Key takeaways: How to bring more creativity and fun to wine marketing? What are some tangible ideas and examples for promoting wines? How to face the current trends and challenges?  More about the guest: Hayley Black Hayley Black is an avid learner of all things beverage and has a gift for sharing that knowledge with those around her. She believes that a passion for wine paired with a desire to learn creates a never-ending journey. Hayley has always understood what it means to pursue the pinnacle of quality in the wine industry in all facets. Hayley cut her teeth in the restaurant industry in the Greater Seattle Area. During this time she was named 425 Business Magazine’s 30 under 30, 2