Italian Wine Podcast

Welcome to Episode 2291, where we present a session recording from the wine2wine Business Forum 2024. Today’s session is entitled “Systembolaget, how the tender process and tasting works - one of the tools for reducing the climate impact” with Gad Peterson. In this session, we explore how generative AI is transforming the wine industry—from vineyard practices to customer relations. By optimizing workflows and driving innovation, AI is freeing up resources to focus on sustainability efforts, such as reducing climate impact.  Gad Pettersson, Head of Product Quality & Sustainable Supply Chain at Systembolaget, brings over 25 years of experience. He discusses how the tender process at Systembolaget supports sustainability and aligns with the company’s ambitious climate targets. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2024. wine2wine Business Forum is an international wine busi