Italian Wine Podcast

Welcome to Episode 2278 of the Italian Wine Podcast. In this episode of the Masterclass US Wine Market, Barbara Fitzgerald interviews Alisha Zaveri, the Digital Account Director at Colangelo and Partners. Key takeaways: Tiktok and how wineries can engage with it Mastering algorithms on existing digital platforms Diversifying marketing mix on multiple channels More about the guest:  Alisha Zaveri is a global communications and digital marketing expert with experience across the US, UK, India, and Singapore. Specializing in food and beverage marketing and consumer packaged goods (CPG) branding, she excels in digital strategy, social media growth, and influencer marketing. As a media strategist and content creator, Alisha develops multi-channel marketing campaigns, secures top-tier media coverage, and builds engaged online communities. She is the Digital Account Director at Colangelo & Partners, a top wine and spirits PR agency known for brand storytelling, social media strategy, and influencer collaborati