Italian Wine Podcast

Welcome to Episode 2269 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Ellie Mullins, an American wine retailer and entrepreneur, who shares insights on running a successful independent wine shop in the Midwest. Key takeaways: Local Market Trends: Key factors in selecting wines for retail Retailer-Importer Partnerships: How strong relationships drive wine sales Independent Wine Business: Challenges and strategies for success in the American Midwest. More about the guest:  Ellie Mullins is a passionate wine entrepreneur with a talent for connecting people with exceptional wines. With over 20 years of experience, she started her career in renowned California restaurants before transitioning into wine retail.  Wine is deeply rooted in her family—her brother is a Sonoma winemaker, her sister-in-law, Barbara Fitzgerald, is an Italian Wine Ambassador, and her parents are grape growers. Connect: Website: https://pebottleshop.com/ Instagram: https://www.instagram.com/pebottleshop/