Italian Wine Podcast

Welcome to the Next Generation and Episode 2261 of the Italian Wine Podcast. Today, McKenna Cassidy interviews Alessio Inama of the Inama winery in Soave. More about today’s guest: Alessio Inama is defined by his brothers as the "creative director" of the homonymous company. The term refers to the fact that his direction of sales, communication, marketing and packaging combines the artistic aspect with the strategic part. Alessio, despite being part of the third generation of wine producers of the Inama family, due to a strong pollen allergy, gave up on sector studies to follow a rather unusual path. After a degree in Physics in Turin and a master's degree in Decision Sciences at the City University of London, he dealt with strategic consultancy for start-ups covering the role of "growth hacker". From 2017 he began to get closer to the family legacy leading some projects, and in 2018 he moved to New York to work for one year at the prestigious wine communication agency "Colangelo & partners". In 2019 he emb