Italian Wine Podcast

Welcome to Episode 2262 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Justin Noland, Vice President of Digital Experience at Treasury Americas (Treasury Wine Estates), to explore how AI is revolutionizing wine marketing and customer engagement.  Key takeaways:  AI & Personalized Marketing – How artificial intelligence is reshaping the wine industry. Agentic AI & Customer Experience – The next big trend in digital interaction. AI Ethics in Marketing – Balancing innovation and responsibility. More about the guest:  Justin Noland is the Vice President of Digital Experience for Treasury Americas at Treasury Wine Estates, one of the world’s leading wine companies. A digital marketing strategist and AI-driven customer experience expert, Justin is at the forefront of wine industry innovation, leveraging technology, data, and AI to enhance brand engagement and consumer interaction. With extensive experience in e-commerce, omnichannel marketing, and direct-to-consumer (DTC) strategi