Shiny New Object

“Creatives see brands as the modern day Medicis” this quote is from Maya Bogle Co-Founder of Talenthouse this week on the Shiny New Object podcast. Maya has spent the last eight years or so building Talenthouse into a global platform of crowdsourced creativity. But it hasn’t been easy - “I’ve made more mistakes than you can possibly imagine” but her “belief, passion and hardwork” are what have made this a hugely successful business. We hear how Talenthouse was started as a tech-only business until they realised that the ad game is still fundamentally a human one. It was fascinating to me to hear the view that “tech is not defensible - someone will always be able to do it better than you.” Maya’s shiny new object is Creativity at Scale and how the industry needs a solution that delivers on the fact that “advertising is still all about the work, you just need a lot more of it.” She reveals how they are experimenting with AI to sift through their communities creative to work out which ads are most likely to deli