Shiny New Object

“Women having kids is a problem in the industry” - this quote comes from Maria Cadbury founder of We Are Spring this week on the Shiny New Object podcast. By her own admission, her “biggest work f*ck up” has been to have three children. Her employers have not been “as reasonable as they needed to be.” Each time she had a child she’s had to “fight to get the train back on the rails.” Maria’s story of grit and determination in the face of unsupportive bosses is important listening for employers and employees alike. Maria’s Shiny New Object is Influencer Marketing. It was a relief not to hear the word ‘authentic’ mentioned once and to get an inside view of how she marries technology and influencers. She tells us how she uses tech to asses the right fit of an influencer (and their followers) for a brand. And the code doesn’t stop there. Maria’s team use a fraud calculator to report on the likely amount of bot activity in the engagement a post receives. With 94% of CMOs saying influencer fraud is an issue - it’s g