Shiny New Object

“The internet is a representation of humanity and advertising funds the internet...so what are we (brands) then funding?” This quote comes from my conversation with Jerry Daykin EMEA Media Director for GSK and Jake Dubbins MD/Co-Founder of Media Bounty and Co-Chair of the Conscious Advertising Network. The podcast discusses the arrival of ‘Conscious Advertising.’ In short, it matters where brands spend their money. There are repercussions for us all, not just for your end of quarter results. Brands need to realise that the money they spend on advertising is an “investment in the internet” - and what kind of internet do they want it to be? Unfortunately for some the days of pumping up media agency spreadsheets with eye-wobbling performance scores with no thought to where those impressions came from are over. Brands can often be inadvertently funding terrorism, child trafficking/porn or far-right politics, not to mention serving ads that can barely be viewed or not even seen at all. The good news is that there