Italian Wine Podcast

Welcome to Episode 2214 of the Italian Wine Podcast. In this episode Barbara Fitzgerald interviews the marketing and communications consultant Erica Nonni. Together, they talk about marketing agencies and collaborations, different media channels and the importance of developing sales mindset. More about the guest: Erica Nonni founded Nonni Strategic Marketing (NSM) in 2014 to serve international wine and food brands in pursuit of communications objectives to support export sales to the USA. Before opening NSM, Erica worked for 10+ years in wine, food and consumer goods marketing in the USA, the UK and continental Europe, developing trade, press and consumer campaigns to help brands and institutional clients achieve growth. An agency of one has become a dynamic team of professionals who support wine and specialty food brands exporting to the US, the UK and around the world from four continents. Erica has worked in traditional and digital marketing with McCann-Erickson, in wine retail sales (Oddbins UK, Win