Equity

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Before we get into this week’s show notes, some programming notes: First up, use code “EQUITY” for a special listener discount for Disrupt tickets. We’re mere weeks away, and you should come hang out with us when we record on opening day! We also have a special for those impacted by layoffs. If you were laid off, go here to get a free ticket to TechCrunch Disrupt’s Expo! Alright, throat clearing aside, here's what we got into this week:  $700M water? Yeah, the Liquid Death round was a big deal in the news this week because everyone had an opinion on the matter. Us included. While there's good reason to doubt the DTC model today -- cough cough, public markets -- Alex was on hand to stand up for the, er, near unicorn. How much should you pay your staff? From there it was time to chat about fair compensation, and how a startup called Comprehensive wants to take a crack a