Italian Wine Podcast

Welcome to Episode 2167 of On The Road Edition with Stevie Kim. Today Stevie’s guest is Vincenzo Russo, Professor and Researcher at IULM University in Milan. On today’s episode Vincenzo talks Stevie through a typical Sicilian recipe for ‘pasta con le sarde a mare’ for under 5 euros in Cefalù, Sicily. More about today’s guest:  Vincenzo Russo is an expert in neuromarketing and consumer behavior and serves as the Coordinator of the Research Center on Neuromarketing, *Behavior and Brain LabIULM*, at IULM University. With extensive experience in the field, he has made significant contributions to both academic research and the practical application of neuromarketing techniques. Vincenzo is the author of several influential works, including *Psicologia della Comunicazione e Neuromarketing* (2017, Pearson), *Psicologia dei Consumi* (2013, McGraw-Hill), and *Neuroscienze a Tavola* (2020, Guerini). He is also an editor for *Frontiers in Psychology*, where he oversees a Research Topic on Neuromanagement and Neuroma