Italian Wine Podcast

Welcome to Episode 2145, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “The influencer marketing playbook: how to successfully navigate the Ins and Outs of influencer marketing” and is led by Amanda McCrossin and Kristen Reitzell. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2023. wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: The influencer marketing industry is booming, and the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025. The wine industry is finally seeing influencers as viable business partners to help tap new aud