Charge Podcast

As the President and Founder of InnerAction Media, an award-winning marketing and branding agency, Jim Matuga has been helping companies simplify, clarify, and amplify their brand messages for over 35 years. Jim has a proven track record of delivering cost-effective and strategic solutions to clients across various industries, using his expertise in High-Quality video production, inbound marketing, PPC campaigns, social media management, and website development. What problem do we solve? They help small business owners create more effective marketing messages by using storytelling techniques. They offer practical tips for crafting engaging content, building relationships with customers, and cutting through the noise in a crowded marketplace. Small Business Answer Man Show Notes: Effective storytelling helps businesses connect with customers on a deeper level, fostering loyalty and trust. The customer is the central character in the marketing story. The business acts as the guide, helping the customer overcom