Charge Podcast

Michael Barbarita has owned retail, manufacturing and service companies over the last 40 years.  He is the Author of the Book "Powerful Business Strategies" and Host of an Iheart Radio show of the same name. What problem do we solve? Michael solves the problem of lead generation and conversion for small business owners. He provides practical advice and strategies to help businesses attract more high-quality leads and effectively convert them into paying customers. Small Business Answer Man Show Notes: Being an entrepreneur can be demanding because there is never enough time to do everything. Despite obstacles, it is possible to achieve balance and success in business. Michael Barbarita talks about how to generate great leads and turn them into paying clients.   Steps of the Conversion Formula: Captivate: Create a headline identifying the customer’s problem. Fascinate: Engage with the solution they can’t find elsewhere. Educate: Detail how the problem is solved. Offer: Make a compelling offer using: