Italian Wine Podcast

Welcome to Episode 2098, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “Uncorking the future of wine for Gen Z” and features William Predhomme DipWSET, IWA and Valentina Abbona of the Marchesi di Barolo winery. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market-focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: This session explores the captivating world of wine marketing and promises to be an immersive experience that delves into the secrets of engaging the wine buyers of tomorrow. Led by William Predhomme, Italian Wine Ambassad