Alan Weiss' The Uncomfortable Truth

This is a marketing lesson for the Catholic Church. I’m a lector and a Eucharistic Minister in the Church and converted 18 years ago. As some of you know, I’ve also spent a great deal of my coaching and consulting career in the field of strategy and have written two commercially published books on the topic. The average age in the church my wife and I attend is north of 60. Young people are not drawn to the church in the numbers of old, and as the population ages, it also diminishes. Churches are closing and being combined because there aren’t enough priests to go around. They, too, are aging as young men aren’t becoming seminarians in large numbers.  Strategically, the Church needs to permit women and married men to become priests, as is the case in many other religions. This would provide not only more people, but more diversity: female points of view (Mary is important only second to Jesus in the Church and many people feel they’re equal), and priests experienced in marriage, raising children, and intima