Italian Wine Podcast

Welcome to Episode 2021 on Italian Wine Podcast, Masterclass US Wine Market With Juliana Colangelo Today she interviews They talk about the generational shift from boomers to millennials and how it is affecting the wine market specifically. How does the internet change consumer purchase decisions? What millennials and Gen X are looking for in buying wine? Lastly, how can the wine industry make connections with consumers across generations? More about today’s guest: Susan DeMatei holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers, and a Certified Specialist in Wine with the Society of Wine Educators. She has been awarded numerous awards for strategic & creative excellence for work within her marketing agency, WineGlass Marketing, that she founded in 2012. She is a columnist for Grapevine Magazine and a frequent freelance writer and speaker at conferences. Susan also is a instructor at the W