Italian Wine Podcast

Welcome to Episode 1957, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Enotourism- a Social Media Journey to #1 with Dr. Laura Catena, Stevie Kim Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About today’s session The Catena Zapata winery was founded by an Italian immigrant to Argentina, Nicola Catena, in 1902. In many ways, the winery is a traditional family winery with a family member at the helm for four generations. However, the wine journey of current Managing Director Dr. Laura