Italian Wine Podcast

Welcome to Episode 1964 on Italian Wine Podcast, Masterclass US Wine Market With Barbara Fitzgerald. In this episode, we delve into the Italian wine industry's thriving Direct to Consumer channel, exploring its remarkable growth potential and how wineries can leverage this evolving landscape to bolster customer engagement and increase revenue in a competitive market. More about today’s guest: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse in