Charge Podcast

Today we’re talking to Henry McIntosh, the founder of Twenty One Twelve Marketing, a partnership marketing agency otherwise known as the commercial collaborations agency and GLOW Festivals – an apres ski music festival with absolutely no snow in sight. What business problem do you solve? Today’s episode discussion revolved around unlocking business growth through partnership marketing. Our guest, Henry McIntosh, founder of Marketing and Glow Festivals, shares insights and strategies for leveraging partnerships to drive lead generation and propel your business forward.  Small Business Answer Man’s Shownotes: Partnership marketing involves collaborating with complementary but non-competitive businesses to achieve mutual goals.  Three key approaches: value exchange, sponsored collaborations, and incentivized collaborations.  Henry shares the story behind Glow Festivals, an apres-ski music festival born out of COVID restrictions.  Despite the absence of snow, the festival leverages partnership marketing to creat