Shiny New Object
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:18:07
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Sinopsis
Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest episode of the Shiny New Object Podcast, find out about the B2B push & pull approach, the future of marketing with a twist, and how creativity is changing the way brands interact with clients and with end consumers.