Charge Podcast

Brian Will is a seasoned entrepreneur, bestselling author, and sales expert with over 35 years of experience. He’s created seven highly successful companies worth over half a billion dollars at their peak. Today, Brian owns thriving ventures in restaurants, insurance, technology, and real estate. What business problem do you solve? In this episode, Gary and Brian discuss the significance of active listening and connective response in sales, along with the importance of explaining product benefits to overcome objections. Small Business Answer Man Shownotes: Gary emphasizes the importance of setting clear goals for your business and reverse engineering them to create a path to success.  Brian highlights the need for entrepreneurs to understand why customers should buy their products and why they should buy from them.  Brian shares insights from his book, “The Dropout Millionaire,” focusing on the psychological aspects of building and running a business.  Gary stresses the value of understanding your weaknesses