Italian Wine Podcast

Episode 832 Steve Raye interviews Martin Sinkoff and Roger Bohmrich in this installment of Get US Market Ready With Italian Wine People on the Italian Wine Podcast. About today’s guests: Roger C. Bohmrich MW has enjoyed a long career in the wine trade, which he joined after receiving an MA in International Studies from Johns Hopkins University School of Advanced International Studies. He has worked at multiple tiers of the trade, spending many years with importers Frederick Wildman & Sons, last as Senior VP-Marketing. He was responsible for wineries from a dozen countries in that role. He also directed a department in all facets of brand management, sales promotion, and public relations. Roger was one of the first Americans to be awarded the Master of Wine title and was founding President of the Institute of Masters of Wine (No. America). As its Managing Partner, he set up Millesima USA, the affiliate of a prominent French online merchant, then established his own consultancy, Vintrinsic Solutions. More recen