Italian Wine Podcast

Welcome to Episode 836, E-commerce in the U.S. market: new "post-COVID" tools, with Steven Raye and Beniamino Garofalo. Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: Covid has had a significant impact on the U.S. market, particularly in terms of the expansion of wine e-commerce apps, sites and tools. Sales to consumers can now take place, on-premise (HoReCa), off-premise (retail) and “e-premise.” Producers need to understand the structures of the various tools and platforms supporting e-commerce as it is now being conducted in the U.S. And further, you’ll learn about ways to use these new tools to get past the roadblocks and complications that commonly occur going through a traditional ag