Italian Wine Podcast

Welcome to Episode 854, How to sell fine wine in the US through multi-channel marketing, Dave Parker and Michelle Erland IWA Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: Even before the pandemic, trends in alcohol sales were pushing towards deregulating the three-tier system. While the three tier-system offers many benefits to society, including economic, commercial, and safety measures, a healthy distribution system should never impede any winery from entering the US Market. A Multi-Channel marketing system keeps the distribution system in check preventing barriers to competition. Dave Parker, CEO of Benchmark Wine Group and President of the National Association of Wine Retai