Italian Wine Podcast

Welcome to Episode 864, What do wine journalists want from producers? with Michela Morris IWE and Corrine Keddie IWE Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: The role of a wine writer is to communicate and comment on current and trending topics within the industry. Engaging with producers is fundamental to that task. Michaela Morris has been writing about wine for fifteen years. She will examine the various ways in which journalists and producers interact – from group media trips, solo visits and quick tasting room encounters to zoom, website and email correspondence. Her discussion will focus on how to maximize the time you have when journalists are in front of you as wel