Italian Wine Podcast

Welcome to episode 868 in which host Polly Hammond interviews David James in this episode of Uncorked Show notes: Coming from a background in fashion photography and cognitive psychology (what a pairing!), David James creates what I think is one of the most dynamic social media accounts on Instagram today — despite himself being a non-drinker. Today, we talk to David about what it means to capture the essence of a brand and the attention of your audience, without being fixated on what's in the bottle. More about today’s guest: “I have tried so many times to give up taking pictures and do something honourable with my life. But it keeps crawling back. I think I am cursed to do it.” David James has been working professionally in the photography biz since 1999. Since then DJ has worked in New Zealand and New York as a professional photographer – shooting bands and fashion, and only taking a short time out to nab a PhD in cognitive psychology at Victoria University in Wellington. “Make people fall in love with you