Italian Wine Podcast

Welcome to Episode 873, What to Expect from Wine Online in 2022, with Paul Mabray. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: We are entering a golden age of wine online that will forever change the way wineries think about customers, marketing, and channels. The landscape of wine discovery is changing forever and is not about algorithms, artificial intelligence, or machine learning, but about human beings. About the Speaker Paul Mabray has been a powerful agent of change in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovated direct-to-consumer sales and marketing models wi