Italian Wine Podcast

Welcome to Episode 963 Cynthia Chaplin interviews Lisa Granik, in this installment of Voices, on the Italian Wine Podcast. More about today’s guest: Lisa Granik MW entered the wine trade following an earlier career as a lawyer and law professor. In 2010 she established Tastingworks, which offers tailored go-to-market strategies for wine regions and family-run wineries seeking to develop brands, to enter and/or improve their penetration in the American market. Her career in wine has included work in wine production, retail, import and distribution channels, working with both small and large wholesalers and importers around the United States. She was a Professor of Wine, Beer and Spirits at the New York Institute of Technology from 2013-2015. Her multiple speaking engagements include the Smithsonian Institution, the Cité du Vin et Civilization in Bordeaux, and numerous conferences. Lisa frequently judges in wine competitions worldwide. Her writings on wine have appeared in publications such as Sommelier Journal