Italian Wine Podcast

Welcome to Episode 965; Understanding Fine Wine consumers with Pauline Vicard and Valentina Argiolas Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: What does the concept of Fine Wine means for consumers? Who are “the Fine Wine consumers”? Where are they? How do they buy? What do they drink? Do High Networth Individuals share similar buying profiles? How to meet HNWI’s expectations? Who are the consumers who can influence Fine Wine sales? How can they be identified? In which communities can they be found? How and where do they engage with Fine Wine? What comes next for Fine Wine? How are Fine Wine consumers likely to react to change and disruption? What are the levers of change n