Italian Wine Podcast

Welcome to Episode 986; The New Frontier of Wine Advertising: Augmented Reality and Brand Storytelling with Hannah Luxemburg-Tono and Tom Emrich. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: The digital landscape for products is growing and interactive experiences are increasing in demand from customers. This talk will highlight success across the wine industry with groundbreaking interactive experiences. We will cover the evolution of experiential branding and the demand from consumers ranging from apps to web-based experiences that bring the label to life in the hands of the user. How can you get started in building experiences that drive your brand’s voice? Hear from the le