Italian Wine Podcast

Welcome to Episode 1017; 5 Secrets learned as an Entrepreneur in China for 30 years with JC Viens IWA and Andrea Sartori. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. This session will explore 5 critical insights into China which will put this complex market into an updated perspective and provide critical tools to succeed. The following points will be discussed: 1) how to move beyond “ganbei”; 2)“weiwen”, the key; 3) the central role of “ganxi”; 4) why you should never underestimate “mianzi”; 5) why success needs “xinyong”. A paradigm shifting session ahead. More about today’s speaker: JC Viens IWA is a Gourmand & Storyteller, JC Viens helps Italian wine companies develop effective storytelling to