Italian Wine Podcast

Welcome to Episode 1078; Does Gen MZ lead South Korean market growth? Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: This session will offer an overview of the wine market in South Korea, highlighting how much the market has grown up during the Covid-19 situation. The most popular kind of wines of this period will be presented, considering whether the trends will continue.The consumption power of MZ Generation will also be addressed, starting from the new concept of wine culture for them and how can we use it for Italian wines. About the Speakers Dongmyung Hong IWA Hong Dongmyung runs Vinovino, a company that imports only Italian wines to South Korea. This company was establishe