Italian Wine Podcast

Welcome to episode 1215, South Korean Wine Market - The 5 wine market trends of South Korea, a wine2wine business forum 2021 Seminar. Welcome to wine2wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About this Session With the pandemic, Korea’s wine market has actually gotten bigger than ever. The country saw over a 27-percent increase in wine imports last year, compared to the statistics from the year before. In this session, Summer Lee and Hong Dongmyung talk about what new wine trend is seen in the country and what had contributed the most to make the wine market expand further. Learn more about what Koreans are drinking right now and how that’s going to shape up the wine scene in the coming years. About the Speaker