Italian Wine Podcast

Welcome to Episode 1227 in which Steve Raye interviews Francesco Minetti of Well com, in this installment of Get US Market Ready With Italian Wine People, on the Italian Wine Podcast. Today’s episode is one recorded at the wine2wine Business Forum 2021. About today’s guest: Francesco was born in Alba and is the owner and CEO of Well com, the largest Italian wine communication agency. He has contributed to the international development of some of the most famous Italian brands, working for Protection Consortiums, large companies and boutique wineries. Co-presenter of the podcast “La retroetichetta”, he has developed a strategic methodology called identity-centered design and carries out academic research and mentoring for agri-food start-ups. After graduating with honors in Economics from Bocconi, he worked on financial market infrastructure in the London Stock Exchange group in Italy, England and Mongolia. For the past 10 years, he has lived between the Langhe and Milan. In addition to gastronomy and travel,