Italian Wine Podcast

Welcome to Episode 1243 in which Steve Raye interviews Howard Bernstein of the Hill City Imports, in this installment of Get US Market Ready With Italian Wine People, on the Italian Wine Podcast. About today’s guest: Howard Bernstein has over 35 years in the Italian wine business having worked on the supplier side (Diageo), Distributor (Southern), Retail, and as owner of two import companies in his career. He’s Managing partner president of Hill City Imports, based in NJ and specialize in Italian Wine. They operate in NY, NJ, CT and PA. Hill City’s focus is on family-owned wineries with a story to tell that goes beyond a quality statement. Things that resonate with Howard and his team are the same things that resonate with consumers: Sustainably produced, authenticity, legacy, respect and recognition of their role in improving the winery operation for following operations. One tool we talk about is Howard’s checklist of 10 questions he asks every prospective brand. So the smart money is following his lead and