Italian Wine Podcast

Welcome to Episode 1247; The Wine Consumer in a Challenging U.S. Market Welcome to wine2wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About this Session There has never been a more difficult time to sell wine in the U.S. At the same time the wine industry is dealing with a pandemic, historic drought, wildfires, and channel shifting to name a few, it is also dealing with an onslaught of attacks from the anti-alcohol movement while discovering a rotation of the older wine consumers into retirement, against the backdrop of a very different younger consumer. The result of the tumult is an industry that is likely to see a drop in volume sold for the first time since 1994. The industry context for selling wine is changing