Italian Wine Podcast

Welcome to Episode 1310; Why you should be investing in native digital content Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About this Session: While different marketing campaigns have different goals, most share one thing in common, no matter the medium. The campaign runs, people did or didn’t see it, and that’s a wrap. Native advertising in the form of content marketing is different. Although a campaign may have a defined ‘window,’ most publishers who offer this type of marketing campaign allow the content to live on their website or podcast feed indefinitely. This allows well crafted campaigns to continue to reach new audiences for months, even years. We’ll explore this phenomenon through two min