Italian Wine Podcast

Welcome to Episode 1351 on Italian Wine Podcast, today on Masterclass US Wine Market With Juliana Colangelo she will be interviewing Cynthia Lohr. More About today’s guest: As the daughter of California wine pioneer Jerry Lohr, Cynthia Lohr spent part of her youth in the vineyards and cellars, absorbing aspects of the wine industry firsthand. As an adult, she chose her own path, establishing a reputation for excellence in strategic marketing communications and brand and business development while working with a who’s who of leading Internet and technology companies. In 2002, Cynthia joined the family business as director of communications for J. Lohr Vineyards & Wines; in 2009, she was named marketing vice president. Equally comfortable as a back-end strategist and front-end spokesperson, Cynthia’s efforts to champion the family business led to J. Lohr being recognized as the 2010 “American Winery of the Year” by Wine Enthusiast Magazine. She is also responsible for the company’s J. Lohr Touching Lives progra