Italian Wine Podcast

Welcome to episode 1395, in which host Victoria Cece interviews Barbara Fitzgerald this week on The Next Generation. The Next Generation where Victoria Cece interviews young Italian wine people shaking up the wine scene. More about today’s guest: Barbara is an Italian-American who's family is among the California wine industry pioneers -- her great-grandfather (in immigrant from Tuscany) obtained the 4th winegrower's license in the state. All this to say, Italian wine and culture is a part of her DNA. Armed with passion and a lifetime of living in the industry, Barbara decided to build a career outside her family's legacy. Over the past 15 years, she has been a powerhouse in Direct to Consumer Marketing and Strategy, helping wine brands find exponential increases in revenue, brand awareness, and customer based. Barbara currently owns her own consulting firm, Apri La Creative, and works with clients across California and Italy. In 2023, she became an Italian Wine Ambassador at Vinitaly International Academy. A